bringing retail to Bharat 🇮🇳
would 7-eleven work in India?
the challenge
running a supermarket on spreadsheets 📉
at superk, franchise owners were running supermarkets with fragmented tools, spreadsheets, and manual processes.
they lacked real-time visibility into financials, inventory, procurement, and returns, which led to stock mismatches, poor catalogue availability, operational friction, and early merchant churn.
🔴 user pain
- no single source of truth for store operations
- inventory audits and returns were slow, error-prone, and manual
🔴 business pain
- fragile early retention
- inconsistent demand fulfillment across locations
the solution
a merchant OS that retailers will thrive on 🧱
built the merchant partner product across web + mobile, building software that behaved more like an operating system than a reporting layer.
🧩 what I built
shipped 8+ core modules covering:
- financials : invoice ledger, earnings reports
- procurement : catalogue, cart/checkout, returns, new product requests
- inventory : stock audits, inventory visibility
built no-code / low-code internal apps to:
- run inventory audits at scale across stores
- manage role-based access for merchant teams
- track physical assets (crates, containers)
- monitor orders and returns via ops dashboards
conceptualized and implemented a rules engine to dynamically control catalogue visibility, returns eligibility, and replenishment logic across 10K+ products and 150+ franchise locations
how I worked
- tight loops with ops, supply, and engineering to translate on-ground chaos into systems
- biased toward configurable tools over hard-coded logic to scale faster with fewer engineers
- optimized for merchant trust first, growth second
the outcome
- 83.3% monthly retention for newly onboarded merchants
- 75% CSAT, driven by better control and visibility for store owners
- improved catalogue quality, returns handling, and replenishment accuracy at scale
- learned how small operational primitives (rules, audits, access control) compound into massive retention wins
- set the foundation for future merchant tooling by proving that ops-heavy B2B products win on clarity + reliability